The Influence of Brand Image and Price on the Purchase Decision of Hannochs Brand Led Lights: (Case Study on Campaka Putra TB in Sukamaju Village, Garut Regency). Jurnal UTILITIES Ekonomi Bisnis, [S. l.], v. 1, n. 1, p. 20~28, 2025. DOI: 10.70285/7dfbbg61. Disponível em: https://bmabersama.or.id/index.php/jueb/article/view/553. Acesso em: 29 apr. 2026.